Is your Web strategy fully on target?

If you are planning a new Web site, developing one right now or wondering if your existing site is performing as well as it should, I can look at the big picture and make sure you are following the best route for success on-line.

I offer advice and guidance on a range of technical and marketing issues aimed at generating traffic, growing your Web site and maximising the benefit of your on-line investment.

• User-centred design practices

  Successful Web sites must work for real people attempting to accomplish real tasks. I can check your designs pre or post-production and help you get as close as possible to a user interface that meets your expectations and works for the people who really count. >>CONTACT

• Search marketing / PPC

  Thinking about launching a pay-per-click campaign to drive traffic to your Web site? It's the biggest revolution in advertising since TV. Get it right and the returns can scale up enormously. Get it wrong and you could be throwing away your ad budget. I can advise you on the potential of paid advertising for your business, then create and maintain effective PPC campaigns for you. >>CONTACT

• Email marketing

  Need to ensure maximum deliverability with measurable results? Successful email marketing requires fine attention detail - right from copywriting, message coding and testing, through to high deliverability message distribution using a proven email service provider. I can help you create, manage and measure your campaigns. >>CONTACT

• Analytics analysis

  Understanding your Web site visitor activity is an essential way of identifying strengths and weaknesses. If you already collect Web stats, but don't have the time or know-how to make sense of it, I can do the number crunching for you and summarise the key data in a more user and business-focused context. >>CONTACT

• Project scoping & costing

  Web sites can be quite expensive to produce. To cope with tight budgets, many developers and design agencies have to cut corners on usability, SEO and online marketing. In terms of project spend, getting these less visible 'success factors' right usually delivers incredible value for money in business terms. With a cost-benefit analysis, I can help you make the best use of your budget by avoiding costly ideas while paying full attention to the big picture. >>CONTACT